Shape the Future of Business Through Digital Influence in Austin, Texas
Digital platforms shape how brands connect, communicate, and build trust. The Bachelor of Business Administration (BBA) in Digital Influence & Brand Marketing at Concordia University Texas prepares students to blend creativity with strategy—using digital tools, data, and storytelling to lead brands with purpose.
This concentration combines core business foundations with marketing, social media, and brand strategy coursework. Students graduate ready to navigate the fast-changing digital landscape while applying ethical decision-making in real-world business contexts.
What You’ll Learn in the Digital Influence & Brand Marketing Program
Students develop creative, analytical, and strategic skills essential for modern marketing roles, including:
- Digital storytelling and brand messaging
- Social media strategy and content development
- Consumer behavior and audience engagement
- Marketing analytics and campaign evaluation
- Ethical leadership in digital and brand communication
Coursework emphasizes hands-on projects and real-world applications, helping students build confidence in creating and managing digital brand experiences.
Curriculum Snapshot: Digital Influence & Brand Marketing in Austin, Texas
Total Credit Hours: 12
This concentration prepares students to understand how brands are built, influenced, and sustained in digital spaces. Students gain practical experience in marketing strategy, content creation, and brand leadership that supports informed decision-making and professional growth.
Sample Upper-Level Courses
(Courses may vary based on catalog year and availability.)
- Digital Influence – Explore how social media, influencers, and digital communities shape brand perception and engagement
- Marketing Strategy – Develop integrated marketing plans that align brand goals with audience insights
- Consumer Behavior – Examine how consumers make decisions and interact with brands across digital platforms
- Upper-Level Marketing or Communication Elective – Tailor coursework toward branding, media strategy, or digital marketing interests
Career Pathways in Digital Influence & Brand Marketing
Graduates with a BBA in Digital Influence & Brand Marketing are prepared for roles across multiple sectors, including:
- Digital marketing and social media management
- Brand strategy and content development
- Marketing communications and campaign coordination
- Advertising, promotions, and audience engagement roles
This concentration also provides a strong foundation for graduate study in marketing, communications, or business.
Why Study Digital Influence & Brand Marketing at Concordia Texas in Austin
Students benefit from a personalized business education that emphasizes ethics, leadership, and applied learning.
- Career-focused curriculum aligned with digital marketing trends
- Ethical decision-making grounded in a Christ-centered environment
- Small classes with hands-on learning and faculty mentorship
- Located in Austin, Texas, a hub for marketing, media, and creative industries
Ready to build brands that connect and influence?
Explore how the BBA in Digital Influence & Brand Marketing at Concordia University Texas can help you lead with creativity, strategy, and integrity.
Frequently Asked Questions: Digital Influence & Brand Marketing in Austin, Texas
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What is digital influence and brand marketing?
Digital influence and brand marketing focus on how organizations use digital platforms, content, and storytelling to shape brand identity and engage audiences online.
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What careers can I pursue with this concentration?
Graduates pursue roles in digital marketing, social media management, brand coordination, advertising, and marketing communications across a variety of industries.
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Is this program focused more on creativity or business strategy?
This concentration blends both. Students develop creative skills in content and storytelling while also learning strategic planning, analytics, and business fundamentals.
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Can this concentration prepare me for graduate study?
Yes. The Digital Influence & Brand Marketing concentration provides a strong foundation for graduate study in marketing, communications, or business-related fields.
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Why study digital marketing in Austin at Concordia University Texas?
Concordia University Texas offers a supportive, Christ-centered learning environment in Austin, Texas—connecting students to a growing creative and digital economy while emphasizing ethical leadership.